Edith Ramirez, chairwoman of the Federal Trade Commission, speaking at the International CES tech event, said that privacy by design should be incorporated into products, including to ensure data security for homes outfitted with smart devices, the New York Times reports: "Ramirez seemed to be directing her remarks at the start-ups that are making most of the products — like fitness trackers and glucose monitors — driving the so-called Internet of Things." The chairwoman also called for tech firms to collect only the "personal data they need for a specific purpose and delete it permanently afterward."