Insurers Joining Health Exchanges After Sitting on Sidelines

Several insurers who waited out the first round of health insurance applications through online exchanges are going to be selling policies through the exchanges next year, the New York Times reports. Even if insurers wait a year or two to enter the exchanges, they can still compete for customers because "people buying coverage in the individual market tend to be focused on price and may quickly switch plans if better deals become available," Larry Levitt, a Kaiser Family Foundation health policy expert told the Times.